About Us

Goal Difference exists to change the conversation in football - by delivering interactive data widgets, contextualised through intelligent insights, which spark conversation amongst fans.

About Us

About Us

Goal Difference exists to change the conversation in football - by delivering interactive data widgets, contextualised through intelligent insights, which spark conversation amongst fans.

Purpose

To help our clients tell better stories through data, and ultimately enhance the way millions of football fans consume the game.

Who we are

Goal Difference is powered by 21st Club - industry experts in creating new value and competitive edge by giving meaning to data.

What we do

Goal Difference is a B2B proposition. We help brands & sponsors, media & broadcasters, betting & gaming and official rights holders engage with their audiences, tell better stories and drive new revenue streams by creating unique data-driven products (widgets).

We have already created a suite of widgets that are available on a license fee basis, or we can develop bespoke products according to your needs.

How we do it

We ingest raw data from leading third-party providers (including Opta Sports), and create new content and value by applying smart analytics and creative flair.

Delivery options

We can deliver pre-, live and post-match feeds (XML, CSV), or fully hosted and customisable widgets. We are extremely agile in our approach, and leverage the latest technologies to ensure a future-proof proposition.